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Protecting agricultural crop losses for NSW primary producers.

The Game Licensing Unit is part of the NSW Department of Primary Industries, and acts as the governing body for conservation hunting in NSW.

Conservation hunting, and the management and reduction of feral animals on public land, is essential in preventing crop losses for NSW primary producers.

We developed a visually powerful campaign, using engaging and raw imagery to motivate hunters to become licensed, and to promote the Game Licensing Unit’s role as a regulatory body.

Along with sourcing talent and locations for the imagery, we also sourced an experienced photographer, who had held a hunting license and understood the significance of hunting in protecting agricultural crops, and therefore, could help us capture the true essence of the hunting environment.

Campaign Concept

Creative & Design

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