We worked closely with the NSW Public Service Commission to develop a behaviour change campaign.
This campaign is designed to reframe the way people think about creating a positive workplace environment, by asking everyone to reflect on and take ownership for the role they play.
Through research, focus groups, collaboration and considerable stakeholder management with the public sector, we developed a strategic campaign to help build positive, inclusive and productive workplaces by reducing unreasonable behaviour.
This campaign centres around the philosophy of 'Respect. Reflect. Reset.’ This distinctive logo and tagline helps to form new habits and influence the thinking of public sector workforce in NSW.
The campaign is supported by a series of playful and witty animated illustrations, developed in collaboration with world-renowned illustrator Magoz.