Fire & Emergency Services Levy

Wood smoke isn't good smoke

Few people know that wood smoke is harmful to their health and a major cause of air pollution – “It’s natural, so it must be ok.”

This campaign for the NSW Environmental Protection Authority uses emotion to educate and engage the community with an enduring message: Wood smoke isn’t good smoke.

Supported by a distinctive and quirky illustrative style, the campaign communicates a series of key messages about health, environmental impact and better burning practices, whilst ‘busting’ common myths and misconceptions about using a wood heater in winter.

If you can smell it, you're already breathing it.

Design

Branding & Design

Strategy

Campaign Concept

TV

TV

Radio

Radio

Press

Press

Print

Print

Wood smoke Poster
Wood smoke social Wood smoke mythbusters Wood smoke DL Wood smoke screensaver Wood smoke press